Diego, has developed in the aesthetic, cosmetology and spa sector for more than 20 years. Creating schools, educational projects and international congresses in several Latin American countries. In Havana, Cuba developed the 1st congress of aesthetics, cosmetology and aesthetic medicine in the history of the country in 2016 and from there, he presented his book, Esthetician the forgotten profession, in more than 10 countries and 22 cities in Latin America. He was always committed to the idea of professionalizing the sector, and this led him to create his international consulting firm, to support entrepreneurs, professionals, universities and government areas, to improve projects, business plans, educational content and regulatory needs, respectively, actively collaborates writing articles for specialized magazines and lectures at international conferences of the professional beauty sector. He believes that the professional beauty industry is the next world wellness revolution, giving consumers a better quality of life. But this incredible growth, needs a standardization.